What we do with our money has more consequences than we might realize. What we buy, how we invest and/or bank, and the organizations we support tell a story we might not know is being written.

The book Wallet Activism: How to Use Every Dollar You Spend, Earn and Save as a Force for Change (BanBella Books, 2021) by Truckee resident Tanja Hester lays out a strong case that we all ought to be paying better attention to where our cash is going.

What we spend money on makes a powerful statement—whether we consciously acknowledge it or not. That’s part of the problem; we are not paying attention. Hester makes is clear why we all ought to be aware of what we are spending money on, that we need to understand the true cost of something—what is it made out of, who made it, what did it take to get to a store and then to your home.

We have choices. And those choices matter. What we do with our money can be more consequential than how we vote because it’s something we are doing almost on a daily basis.

As she wrote, “Companies spend billions of dollars on advertising and marketing to attempt to persuade us in  our decision-making, but ultimately it’s up to us in our role as consumers—not as voters—to determine where society and the planet are headed.”

It’s about having our spending choices match our values. That could mean not buying whatever is cheapest. It could mean buying less. It could mean just not buying whatever it is.

This book was thought-provoking. I’m not sure what changes I will make in my life. But there will be some.

I’m going to guess most people will be better off reading Wallet Activism.

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